Website notifications have grown to be common these days, even though some are pretty useful, others only bombard you with prompts immediately after the website loads within the browser.
And Microsoft, who’s now fully dedicated to making Microsoft Edge among the best browsers around, says this is a significant problem, as notifications are an essential part of the browsing experience.
The software giant says it’s reached out straight to users to figure out how you can improve notifications in Microsoft Edge, and what it discovered was that abusive prompts have to be blocked in the get-go.
“These users were typically bothered when they couldn’t understand the worth of notifications from the given site, or if the prompt appeared immediately upon visiting the site. However, many of these same users want or perhaps rely on notifications from the site that’s vital that you them: for example, meeting alerts from a calendar web app or updates from their favorite media subscriptions,” Microsoft says.
For this reason the most recent version of Microsoft Edge (version 84 available since mid-July on all supported platforms) introduces a brand new concept called quiet notification requests.
Available too in other Chromium browsers, this feature essentially blocks the flyout prompt that shows up online offering notifications.
Instead, you’re now getting a small bell icon in the address bar that indicates a website is offering notifications, so you can just click that icon to activate them.
Microsoft has allowed this selection for everybody updating towards the latest version of the browser, the way it wants to put users in charge of notifications throughout their browsing experience.
“This treatment reduces the prominence of notification requests so the user can stay centered on their current task, but keeps the request at a noticeable location within the UI. If the user really wants to sign up for notifications, they can click the “Notifications blocked” bell icon and accept the request,” Microsoft says.
But this doesn’t necessarily mean that blocking all notification requests in the very beginning may be the proper way to visit, and Microsoft knows this perfectly. And it’s all because users still would like to get notifications from specific websites and blocking them could actually mean missing on some prompts.
This is why the software giant is already working on increasing the whole thing later on versions from the browser.
“As we found in our user research, however, there are several scenarios where notification requests are particularly welcome and may warrant the full prompt. We’re currently exploring turning on the full flyout prompt when data suggests users find a given site’s notification request valuable. Users would be able to keep the quiet notification requests experience for those sites when they prefer. Stay tuned for updates!” the company says.
Additionally, Microsoft is also providing a number of tips for developers in order to make the notification experience less intrusive, and one from the tips would be to just avoid displaying the prompt when the site loads. In such instances, users don’t know if enabling notifications is worth it or not, especially if this is the first time they’re going to the website.
All these changes are not exclusive to Windows 10 but they are a part of Microsoft Advantage on all platforms in which the browser is available. The migration to Chromium allowed Edge to become a cross-platform offering, so it’s now available on Windows 10 (where it’s even the new default browser after it replaced the legacy form of Edge), on Windows 7, Windows 8, Windows 8.1, and macOS. A Linux version of Edge can also be within the works, and it is going live as a preview after the entire year.